Case Study

To illustrate just what search engine optimisation can do for your business, we are going to take a look at a case study - one of our clients, Society Brides Limited.

There are Two Types of SEO Service Companies.

Type One (by far the most common):

We've all seen the adverts for companies who say they can get your site into the top 10 results on the front page of Google or Yahoo etc.

When we did a bit deeper, however, this only applies to certain search terms. Still sounds O.K.?......Well ,think about it.....In the case of Society Brides for instance, if we were to put the search term 'society brides' in a search engine's search window and hit the search button, then of course it would (or should) present us with 'Society Brides' as the first entry.

There is not much value in having to type in your own company name in order to find your site...after all, you are trying to attract new clients who have never heard of you.

Some SEO companies choose such obscure search terms (e.g. 'designer wedding dress shops in Christchurch, Dorset'.) to use when finding your site that being in the top 10 results ceases to hold as much relevance than a more main-stream generic search term. After all, it would be good to attract clients from farther afield than merely looking for our loction. They may not realise that there is a wedding dress shop in Christchurch.

Type Two:

A far more valuable SEO service is one where some meaningful search terms produce good results for your company. In the case of Society Brides who are a designer wedding dress shop, it would be good if the more generic search term 'designer wedding dresses' or 'wedding dress designer' had some results. Try this in Google now and see where Society Brides appears (it should be either on page one or two of the search results most of the time). Next try the term 'modern wedding dresses', 'chic wedding dresses' and 'last minute wedding dress'.

Search Engine Optimisation is all about results that drive clients towards your website. It's easy to 'talk the talk', but can SEO consultants 'walk the walk'?

Our Focus:

We specialize in Google (who are the largest and most widely used of the search engines), Yahoo and Live.co.uk (Microsoft's new search engine). In our opinion it is best to focus on one or two of the major search engines than try to optimise a site for all of them. Yahoo, for instance, use different algorythms to Google thus making it difficult to obtain top results for the larger amount of search terms when trying to optimise for both. One month a site may do well in Google, but not in Yahoo and vice versa.